Archive | April, 2011

Discovering People: Lorena Duran

18 Apr

Lorena Duran is a classy, lively lady who studied and started out as an independent designer in Columbia. She studied on scholarship at Pratt and began her career in the field of branding and design marketing. What was absolutely fascinating about her presenting to a bunch of undergrads in Hofstra University’s Fine Arts department was that she really understood her work, and could present every detail of it, to anyone. She was a fabulous presenter who could explain her intent and the specifications for all of her work. It was eye opening.

In addition to holding a smaller lecture for the Fine Arts department, Duran was part of a panel for the Not All Artists Are Starving event put on by HAGA (Hofstra Association of Graphic Artists). She detailed how purposeful her work needed to be, about how that was part of its effectiveness at displaying a concept.

Her work for Christie’s Global Markets was particularly interesting because she did something totally outside of her field, in architecture. It could really be seen as inspiration to become a more open-minded, especially for the attention span of an undergrad.
Her work is mostly less portfolio-based than most artists, because her work is much more practical, but here is her LinkedIn.


Discovering people: Tomasz Sikorski

18 Apr

Professor Klinkowstein invites yet another guest lecturer to Hofstra for an interesting twist on the current topic in the syllabus. This lecturer was a professor friend of his from Poland, who used to run a gallery and currently speaks and designs as a New Media Artist operating throughout Europe.

Sikorski described to us wee students an outlining of thought very similar to that of Nigel Whitely’s Valorized Designer. His lecture detailed three aspects of Engaged Art throughout Europe in the 20th and 21st centuries, which involved displaying powerful and at times, poignant arts in various styles, from performance art to graffiti. It was a fantastic mindset he displayed, and looking more into his work was key to fully grasping his intent with his work (which you can see here).

An Extrordinary Person (has no mold)

12 Apr

After much exploration and many fantastic conversations in a variety of places, my extraordinary person to be featured on Sign DeClimb doesn’t look particularly extraordinary. I met magicians, art magazine marketers, jazz musicians, design students, media theorists, solar engineers. All of them appear quirky and innovative exteriorly, and have personalities and resumes to match. However, the most extraordinary person I connected to over the course of this semester, I met on a bus that was late.
A man of non-descript clothes and an inquisitive nature, Lew Blaustein and I got to chatting waiting on a bus that was an hour and a half late to take us from Boston to Manhattan.
Asking him what he does, he chuckles. He says he started off somewhere very different then where he is now, and that what he does now is green-focused media campaigns.
My ears perk up.
That’s funny. That’s exactly something I’d bee interested in.
“How did you get into that?” I ask.
Lew explains how he was in media campaigning for Time, Inc– specifically Sports Illustrated, Sports Illustrated for Kids and the like, when 9/11 happened. It was the patriotism, he says, that made him realize the necessity of changing everyone’s mindset to focus more on the environment. This required more than just a change of color usage.
“There were no job jobs opening for green marketing in 2002, 2003, so I had to create them,” Lew elaborates.
After hearing about his projects with the Village Alliance and what he’s worked on in the past (concerts and festivals for green awareness, media campaigns for American Collegiate Intramural Sports, and so on), I asked him if he thought it was worth it, the pay cut and the energy that passionate innovation requires.
At the end of the day, and this was a very long day on a very long bus ride mind you, we came to the agreement that it is more important to feel passion for what you do than for your bank account or corner office to get bigger.


Lew Blaustein gets it.

“Passion. That’s what it’s all about. I started Lewis Brand Solutions to create, develop and sell marketing programs that tap into and wake up the passions of key target audiences: Green, Arts & Entertainment and Sports. There is a wealth of untapped energy in the passions that we share. If we focus that passion, amazing things can happen.”

Lew Blaustein

Lewis Blaustein, LBS Inc.

Lew Blaustein

How we met...

How we met