Branding and the eye

10 May

Colors have always been fascinating for me as an individual, and for the field of designers as a whole. Color theory is not only beautiful because of it’s fluidity to your eyes, it also has some of my own personal preferences to be considered well-thought out: good math and balance. Color theory is a science, just not a very complex one. This scientific nature allows it to work universally and to be accepted by all humans (we are, after all, biological creatures). The 12-part color wheel is essential to branding because it’s proportionate balances allow everyone to understand the same message even though chances are, we’re not really seeing the same colors. This wonderfully succinct article on color theory is essential for any designer to effective communicate.


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