Branding and the eye

10 May

Colors have always been fascinating for me as an individual, and for the field of designers as a whole. Color theory is not only beautiful because of it’s fluidity to your eyes, it also has some of my own personal preferences to be considered well-thought out: good math and balance. Color theory is a science, just not a very complex one. This scientific nature allows it to work universally and to be accepted by all humans (we are, after all, biological creatures). The 12-part color wheel is essential to branding because it’s proportionate balances allow everyone to understand the same message even though chances are, we’re not really seeing the same colors. This wonderfully succinct article on color theory is essential for any designer to effective communicate.


Principles of good design.

10 May

Sign DeClimb is all about the conceptualization, the cleverness, and the innovation of fusing outdoor adventures with indoor safety. These design principles are not only a confidence booster, they help any designer focus a little more on what they are up to on all ends of the spectrum. Sign DeClimb may soon be posting their own rules of design!

Hope for the future

10 May

Here’s another gem from design sojourn. Short and sweet. I desperately hope that professional and personal projects start coming together for me very soon. Even for students, who don’t necessarily have the strict limitations of a “professional” project, feel incredibly limited by assignments and time outside of classwork (especially if you have a part-time crap job on top of that)

Justifying designs

10 May

Here’s an interesting debate. In my opinion, design is all about the thought process, the conscientiousness, the why. In this article from design sojourn, they say that not validating your work (especially to people outside of the field) can be good for your credibility, and your confidence. Not only is it hard for me to get the not explaining myself, I worry that people will stop having the reasons for why. This is a similar conflict found in the debate of modernism-postmodernism, and a concerning one at that. Can you trust people to do the details when they don’t have to explain them to you?

In the article, it says if you can justify it, you don’t need to be meek or explanatory. I think people confuse confidence in good with with cockiness for poor work.
But that’s just me.

Sally says

10 May

Initial Presentation of the Climuns

3 May

This was the initial presentation of SignDeClimb’s Climuns to Thomas Klinkostein’s New Media IV class at Hofstra University.

Presented April 6, 2011. Featured May 2, 2011 Hofstra University Student Art Show 2011.

Discovering People: Lorena Duran

18 Apr

Lorena Duran is a classy, lively lady who studied and started out as an independent designer in Columbia. She studied on scholarship at Pratt and began her career in the field of branding and design marketing. What was absolutely fascinating about her presenting to a bunch of undergrads in Hofstra University’s Fine Arts department was that she really understood her work, and could present every detail of it, to anyone. She was a fabulous presenter who could explain her intent and the specifications for all of her work. It was eye opening.

In addition to holding a smaller lecture for the Fine Arts department, Duran was part of a panel for the Not All Artists Are Starving event put on by HAGA (Hofstra Association of Graphic Artists). She detailed how purposeful her work needed to be, about how that was part of its effectiveness at displaying a concept.

Her work for Christie’s Global Markets was particularly interesting because she did something totally outside of her field, in architecture. It could really be seen as inspiration to become a more open-minded, especially for the attention span of an undergrad.
Her work is mostly less portfolio-based than most artists, because her work is much more practical, but here is her LinkedIn.